Problem

How can we position Samsung as a culturally relevant brand in the mind of the modern luxury consumer?

Solution

To create an interactive space with memes where people can share their creativity on a global scale.

Memeseum

In the Memeseum, you’ll be surrounded by the most classic and “liked” memes of all time.

The Galaxy of Memes

Immerse yourself in a galaxy themed tunnel full of your favorite memes. You’ll be able to create your own memes on the Samsung Galaxy devices and share it using the Museum of Memes app.

S PEN ROOM

Show off your artistic skills by drawing on the Galaxy Note 10
using the S Pen and sharing it on Samsung monitors.